Brand Strategy
Your brand is the soul of your company. It is essential to differen-
tiating you from your competition. It consists of how you look,
act and feel to the consumer. Grafico considers all of this in its
branding strategies, from naming your business, to designing
your logo, to establishing the color palette that defines it personality.
Your brand is the foundation of all of your marketing and advertising
initiatives. It is what the consumer connects with and it having a
sound brand strategy is critical to the success of your business.

Identity Standards
Once your brand is established, it is imperative that it be executed
consistently throughout all of your activities. With all of its branding
assignments, Grafico meticulously documents all of the specifications
necessary to ensure that whoever provides visual or creative services
for you will have a guidebook to the proper logo usage, type fonts,
color schemes and usage of these visual elements.

Signage Standards
With all forms of retail financial services, the sign on your store-
front becomes one of the most crucial elements of your marketing
program. There are many types of sign configurations from light
boxes, to channel lettering, to neon, even simple graphics painted
onto a wall. A critical part of our identity standards program is to
establish a set of specifications and drawings that can be used by
any reputable sign vendor to ensure that your brand is executed
consistently throughout your signage whether from store to store
or across geographic markets.