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Grafico re-branded NaCCA - National Check Cashing Association to FiSCA - Financial Service Centers of America and redesigned its trademark.
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Grafico co-founded and is co-publisher of Currents Magazine, the financial service center industry's must read trade publication.
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Welcome to Grafico, a multi-faceted branding, store design and marketing firm that has become the preferred choice for Payday Advance, Check Cashing and other types of Financial Services companies to transform them into inviting and more profitable operations. Our team offers over 30 years of experience and an unequalled roster of integrated services. Grafico's thought leadership addresses the challenges and opportunities that this category faces everyday.
Your brand is the soul of your company. It is essential to differentiating you from your competition. It consists of how you look, act and feel to the consumer. Grafico considers all of this in its branding strategies, from naming your business, to designing your logo, to establishing the color palette that defines its personality and the brand standards to keep it consistent across all marketing channels. more...
In the retail financial services arena, the store is the single most powerful marketing medium available. When asked, more than half of consumers indicate this is the primary motivator for using these types of financial services. Grafico develops retail store designs for various mono or multi-line models. We also specialize in store-in-a-box fit-up kits to streamiline costs and national roll-outs. more...
The freestanding in-store display offers unique shapes and graphics that grab attention in any retail environment. This solution is a new way to bring dynamic promotions to life in a cost effective way. More progressive organizations see the value in using the interior walls, transaction stations and even outward-facing windows as powerful and inexpensive merchandising tools. more...
At Grafico, we believe that marketing is a strategic process, not a tactical activity. More and more, marketing is becoming a science. It is about more than just advertising and promotional campaigns. It’s about defining metrics on key performance indicators for your business and measuring your results against them. Rely on a marketing partner that knows your industry to plan and execute your annual marketing requirements. Rely on Grafico! more...
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Portfolio
